Our People

Warren French | Director

Warren founded West-Trak in 1993, after 20 years of operating a forest harvesting business in Tasman. He has extensive business managing experience and plays an important part in the strategic direction of the company, keeping in touch with daily operational and financial activities.

Brad French | Marketing Director / Product Technician

Brad's been with West-Trak since 2002 and worked in all areas of the business, with experience in Sales & Marketing. He's passionate about driving the West-Trak brand and products to keep our customers informed of the solutions to their problems.

Rick Hayman | General Manager

Rick has excellent management skills with hands on experience in all areas of business. As part of the management team he manages the strategy & execution of the company, and leads our team on the journey of scalable and sustainable growth, to deliver our mission & purpose to our customers.

Gavin French | Territory Manager

Gavin's had 30 years experience in the forest harvesting industry and has great passion & knowledge of heavy machinery and the production environment. He looks after our customers in Canterbury, West Coast, Tasman, Malborough, Taupo & Rotorua, regions.

Bruce Malcolm | Territory Manager

Bruce has been with West-Trak from the outset and has many years of sales and industry experience. He's well known for his good humour, reliable service & going the extra mile. He looks after our customers in Auckland, Northland, Bay of Plenty, Gisborne, Taranaki & Waikato regions.

Charlie French | Territory Manager

Charlie's been with West-Trak since 2006 and has excellent product & machinery knowledge. He's keen to solve customer challenges and delivers only the best solutions. He looks after our customers in Wellington, Hawkes Bay, Manawatu, Wairarapa, Southland & Otago regions.

Kevin Armstrong | Auckland Branch Manager / Field Technician

Kevin's a man of Undercarriage knowledge, with over 30 years experience in heavy machinery parts & service. He manages our Auckland warehouse & trackshop and helps our customers plan for upcoming maintenance with his track wear reporting expertise.

Satwinder Singh | Design Engineer / Field Technician

Satwinder is a qualified mechanical design engineer who helps solve our customers wear challenges. He's also a field technician who can measure anything, prepare CAD drawings for fabrication projects & can be relied on for a high level of accuracy & attention to detail.

Rhys James | Customer Service / Sales Coordinator

Rhys is our sales coordinator & customer service manager who ensures the daily work flows of inbound inquires & outbound orders are dealt with quickly and efficiently. His excellent communication skills & professional service helps deliver fast solutions to our customers.

Skye Alderson | Sales Support

Max Dobson | Sales Support / Business Operations

Max works in sales support, processing quotes & orders and is also our IT expert & QSHE coordinator. With a high attention to detail, technical aptitude and speed, he helps our customers get the right tools, to get the job done.

Luka Amies | Sales Support / CAD Design

Luka is our sales support specialist & CAD designer who processes inbound calls, quotes, orders & drawings to deliver the right goods to our customers. Her innovative design & technical ability guarantees accurate, reliable outcomes.

Dave Field | Supply Chain & Logistics Manager

Dave looks after our purchasing, operational logistics, supplier communications and inbound shipments. He works with our international suppliers in more than 20 countries to source and ship high quality wear parts.

Sue Lewis | Stores & Logistics

Logan Amies | Stores & Logistics

Lavinia French | Stores & Logistics

Lavinia works in the Westport stores team, ensuring inwards goods are receipted in correctly and your parts are picked, packed and dispatched on time. It's a fast paced environment with a high level of accuracy & attention to detail required, which she thrives in.

Brian Thomas | Workshop Manager

Brian manages our fabrication workshop with over 15 staff and coordinates all operational duties, work flows, resource planning and project management. He has a strong customer focus to deliver high quality workmanship on time, in spec.

Avi Walia | Design Engineer

Lyn Doncliff  | Administration Manager

Lyn has over 40 years of accounting & administration experience and manages our finance team. Her professional skills, knowledge of business and accounting, means she makes it easy for our customers to deal with & keeps the numbers on track.

Ronda Moffit | Credit Control / Accounts Receivables